The charity beneficiary is Big Brothers Big Sisters, who provides children facing adversity with professional support. Join the holiday fun on Sunday, December 11.

ATLANTIC CITY, NJ - November 10, 2022 (SHRS, LLC) – Registration is open now for the Santa Hustle Atlantic City 5K, half marathon and Kids Dash on Sunday, December 11. This inaugural race will take place at Brighton Park, 124 Park Place. The Kids Dash kicks off at 7:30 a.m., followed by the half marathon at 8 a.m. and the 5K begins at 8:15 a.m. A portion of the race proceeds will benefit charity partner Big Brothers Big Sisters, whose mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better.

“The holiday season is the perfect time to give back to your community, and Santa Hustle is proud to be partnering with a charity that supports this - by providing an array of opportunities that improve the quality of life for our youth,” said SHRS race founder Aaron Del Mar. “Your participation in the Santa Hustle Atlantic City will add to the contribution we can offer to this invaluable organization.”

Cookie and candy stations, along with holiday music and cheer, will abound along the Santa Hustle and Kids Dash course – and immediately following the race, participants can jingle all the way to an awards ceremony! Thousands of people participate in the Santa Hustle across the country each year, and now the holiday fun is here in Atlantic City!

Participants in both races will receive a Santa Hustle beanie, cozy hoodie, and a finisher medal. Participants can also purchase a Mrs. Claus package, a full Santa suit or a Santa shirt during registration.

Volunteers are needed! Santa needs helpers to distribute packets, hand out snacks and check gear during the event. All volunteers receive an elf shirt, elf hat, food and drink - and Santa’s eternal gratitude. For more information, visit, call 847-829-4536, or email


About Santa Hustle® Race Series (SHRS)
Since 2008, the Santa Hustle® Race Series (SHRS) has offered enthusiasts of all ages the opportunity to kick off the holiday season with a fun and festive race. Currently running in nine cities across the U.S., SHRS also offers a virtual race option for participants unable to attend in person. Race components may vary by location, but often include a Kids Dash, 5K, half marathon, and/or 10K. Along with holiday gear, race participants also indulge in jolly decorations, cookie and candy stations, holiday music, and more. In addition to promoting a healthy and family-friendly activity, SHRS serves to support local nonprofit organizations focused on affecting positive change in the respective communities. Learn more at

About the Atlantic City Sports Commission
The Atlantic City Sports Commission was officially formed on January 13, 2015 as a 501 (c)(3) organization with the support of Meet AC and the Casino Reinvestment Development Authority (CRDA) to attract sporting events, conventions and competitions to Atlantic City.

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